SHOP! LE SALON : RETAIL MARKETING SOLUTIONS
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SHOP! Le Salon returns for its 38th edition on 24 & 25 march 2027 at Paris Expo Porte de Versailles, Hall 5.
Two intense days of business, inspiration and strategic meetings! SHOP! The Salon positions itself asthe leading trade fair in France dedicated to point-of-sale marketing.
It brings together the entire marketing solutions sector for the retail, highlighting the latest trends in Temporary and permanent POS displays, store layout, digital media, brand activation and design.
On the agenda: Expert conferences, activities and demonstrations, in a friendly business atmosphere.
A GLOBAL AND STRATEGIC VISION OF THE MARKET FOR ALL PLAYERS IN LAST-METER MARKETING!
An event in partnership with C!Brand
C!Brand is the trade show dedicated to marketing solutions for brand universe deployment. C!Brand offers a comprehensive range of services covering packaging, print communication, media objects, signage and signage, covering and events.
Two complementary events, a unique opportunity
SHOP! Le Salon and C!Brand: a meeting designed to bring together all the players in the retail and brand marketing ecosystem.
Whether you're a brand, a chain, a franchise or an agency, you all share the same objective: to enhance your brand image, capture attention at the point of sale and create impactful customer experiences. The combination of SHOP! Le Salon and the first edition of C!Brand will enable us to meet these objectives and provide you with the best possible support for your marketing projects over the last few months.
An unmissable event organized by the SHOP! France association
SHOP! is France's leading trade show dedicated to point-of-sale marketing. It brings together the entire retail marketing solutions sector, highlighting the latest trends in ephemeral and permanent POP, point-of-sale layout, digital media, brand activation and design.
Two complementary events, a unique opportunity
SHOP! Le Salon and C!Brand: a meeting designed to bring together all the players in the retail and brand marketing ecosystem.
Whether you're a brand, a chain, a franchise or an agency, you all share the same objective: to enhance your brand image, capture attention at the point of sale and create impactful customer experiences. The combination of SHOP! Le Salon and the first edition of C!Brand will enable us to meet these objectives and provide you with the best possible support for your marketing projects over the last few months.
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Thursday, February 15, 2024
EXPÉRIENCE CLIENT : LE CAS NUTELLA EN CALIFORNIE
SHOP! Le SalonConcept to storeBrandingexperience client
Ces dernières années, l’émergence des Pop-up Stores a révolutionné la manière dont les marques interagissent avec leurs clients. Initialement plébiscités par les marques de mode, ces points de vente éphémères ont rapidement conquis d’autres secteurs grâce à leur capacité à offrir des expériences uniques et mémorables.
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