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THE RETAIL EXPERIENCE REINVENTED

See you on April 1 & 2, 2026 at Paris Porte de Versailles! 
All point-of-sale marketing solutions: permanent and temporary POS advertising, POS furniture and layout, activation and design consulting, digital retail, etc. 
Discover the trade show
THE RETAIL EXPERIENCE REINVENTED

SHOP! LE SALON 2026

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SHOP! Le Salon returns for its 37th edition on 1 & 2 April 2026 at Paris Expo Porte de Versailles, Hall 4. 
Two intense days of business, inspiration and strategic meetings! SHOP! The Salon positions itself asthe leading trade fair in France dedicated to point-of-sale marketing.

It brings together the entire marketing solutions sector for the retail, highlighting the latest trends in Temporary and permanent POS displays, store layout, digital media, brand activation and design.

On the agenda: Expert conferences, activities and demonstrations, in a friendly business atmosphere. 

A GLOBAL AND STRATEGIC VISION OF THE MARKET FOR ALL PLAYERS IN LAST-METER MARKETING!

An unmissable event organized by the SHOP! France association
SHOP! is France's leading trade show dedicated to point-of-sale marketing. It brings together the entire retail marketing solutions sector, highlighting the latest trends in ephemeral and permanent POP, point-of-sale layout, digital media, brand activation and design.

Two complementary events, a unique opportunity
SHOP! Le Salon and C!Brand: a meeting designed to bring together all the players in the retail and brand marketing ecosystem.
Whether you're a brand, a chain, a franchise or an agency, you all share the same objective: to enhance your brand image, capture attention at the point of sale and create impactful customer experiences. The combination of SHOP! Le Salon and the first edition of C!Brand will enable us to meet these objectives and provide you with the best possible support for your marketing projects over the last few months. 
An event in partnership with C!Brand
C!Brand is the trade show dedicated to marketing solutions for brand universe deployment. C!Brand offers a comprehensive range of services covering packaging, print communication, media objects, signage and signage, covering and events.

Two complementary events, a unique opportunity
SHOP! Le Salon and C!Brand: a meeting designed to bring together all the players in the retail and brand marketing ecosystem.
Whether you're a brand, a chain, a franchise or an agency, you all share the same objective: to enhance your brand image, capture attention at the point of sale and create impactful customer experiences. The combination of SHOP! Le Salon and the first edition of C!Brand will enable us to meet these objectives and provide you with the best possible support for your marketing projects over the last few months. 

OUR LATEST NEWS

LE POP-UP STORE : ÉPHÉMÈRE ET TENDANCE
Monday, February 26, 2024

LE POP-UP STORE : ÉPHÉMÈRE ET TENDANCE

SHOP! Le SalonConcept to storeexperience client

Le concept du pop-up store, point de vente éphémère, a évolué au fil du temps pour devenir une stratégie essentielle dans le monde du Retail. Sa courte durée offre aux marques l’opportunité de tester et de peaufiner des concepts avant de les intégrer de manière permanente. Au-delà de cette fonction de validation, le pop-up store se positionne comme un outil puissant pour l’immersion des consommateurs, favorisant ainsi les achats et la fidélisation de la clientèle.

ATTIRER ET FIDÉLISER AU-DELÀ DE L’IMAGE PRIX
Monday, February 26, 2024

ATTIRER ET FIDÉLISER AU-DELÀ DE L’IMAGE PRIX

SHOP! Le Salon

L’année 2024 s’annonce comme une période charnière pour l’industrie du retail, avec des transformations majeures à l’horizon. Julie Hermann, fondatrice du cabinet de conseils Focus Shopper, partage ses perspectives éclairantes sur les enjeux qui marqueront cette année dans un article réservé aux abonnés du Magazine LSA.

EXPÉRIENCE CLIENT : LE CAS NUTELLA EN CALIFORNIE
Thursday, February 15, 2024

EXPÉRIENCE CLIENT : LE CAS NUTELLA EN CALIFORNIE

SHOP! Le SalonConcept to storeBrandingexperience client

Ces dernières années, l’émergence des Pop-up Stores a révolutionné la manière dont les marques interagissent avec leurs clients. Initialement plébiscités par les marques de mode, ces points de vente éphémères ont rapidement conquis d’autres secteurs grâce à leur capacité à offrir des expériences uniques et mémorables.

View all articles

SHOP! LE SALON 2025

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